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Understanding Hispanic Market Segmentation – Part I
Let’s talk segmentation – Part I by Claudia Goffan CEO of Target Latino Graphics by Jim Perez Hispanic Market Segmentation: The reasons behind the use of acculturation levels in Hispanic Marketing....
View ArticleWhy SMX Echo is the Leading Multicultural Social Media Monitoring Tool
I had the great pleasure of meeting Claudia Goffan about a year ago. I quickly realized that Claudia was an incredibly talented and driven person. She has been in the marketing space for more than 25...
View ArticleWhat is Social Media?
What is Social Media? One of the key factors in Social Media Marketing is the measurement of its success or impact. In order to measure, you have to monitor engagement and sentiment. Make sure your...
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Leading Edge Multicultural Social Media Monitoring Tool launched in the U.S.
Target Latino, experts in Hispanic marketing and off and online grassroots, has announced the launch of a Multicultural Market Intelligence Tool available in the U.S. Target Latino has introduced a...
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Multicultural Marketing for Oreo Canada
Multicultural marketing is not something that only happens in the U.S. Kraft Canada dunked its Oreo cookies in the Canadian multicultural scene with this new 30-second TV commercial. The famous Oreo...
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Hispanic Market Dog Food Launch: Beneful Healthy Fiesta
by Claudia Havi Goffan Hispanic Market Dog Food Launch Evaluation: Beneful Healthy Fiesta While some companies are still hesitant about tackling the Latino market; Purina goes for it, hook, line and...
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Hispanic Market Trends Forecast
by Claudia “Havi” Goffan Target Latino CEO Claudia “Havi” Goffan had the honor of being appointed to the Innovaro Global Lifestyles Panel as their Hispanic Market Futurist. Following is a transcript of...
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Best Latino Advertising Campaigns 2011
by Target Latino The year is coming to an end and we decided to look for advertising campaigns in Spanish or created by Latino Ad Agencies that we consider to be the very best of 2011 and share them...
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WOM Campaigns (word-of-mouth marketing) as Drivers of Revenue
WOM Campaigns – social conversations Ad spending budgets continue to be under scrutiny as BTL (below the line) marketing and advertising strategies like buzz marketing or word-of-mouth marketing – more...
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Latinos in Kansas to Have Hispanic Day on the Hill
Claudia Goffan, Hispanic Marketing professional and CEO at Target Latino, named expert keynote speaker by the Kansas Hispanic & Latino American Affairs Commission with the office of the Governor...
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